Pedestrians in New York City got the living daylights scared out of them thanks to a prank for an upcoming movie. NYC-based viral marketing company Thinkmodo created the spine-chilling stunt for the movie “Devil’s Due,” an upcoming horror movie.
In the clip, a remote-controlled stroller zooms around the city, stopping every so often to let people peer inside, only to find a demonic-looking, animatronic baby. Michael Krivicka of Thinkmodo told Yahoo! Movies that the prank was amusing to watch.