Web-users who want to protect their privacy have been switching to a small unheard of search engine in the wake of the ‘Prism’ revelations.
DuckDuckGo, the little known U.S. company, sets itself aside from its giant competitors such as Google and Yahoo, by not sharing any of its clients’ data with searched websites. This means no targeted advertising and no skewed search results.
Aside from the reduced ads, this unbiased and private approach to using the internet is appealing to users angered at the news that U.S. and UK governments (the National Security Agency (NSA) in the U.S. and GCHQ in the UK), have direct access to the servers of big search engine companies, allowing them to ‘watch’ users.
Within just two weeks of the NSA’s operations being leaked by former employee Edward Snowden, DuckDuckGo’s traffic had doubled – from serving 1.7million searches a day, to 3million.
‘We started seeing an increase right when the story broke, before we were covered in the press,’ said Gabriel Weinberg, founder and CEO, speaking to The Guardian.