The Kurds don’t seem to think H&M’s new jumpsuit is all that great. Actually, they find it extremely disrespectful. Check it out.
H&M has been forced into a grovelling apology after being accused of modelling a new khaki jumpsuit on the uniforms worn by female Kurdish soldiers battling Islamic State in Iraq and Syria.
Dozens of Kurds took to social media today to vent their outrage at the perceived gaffe after the Swedish fashion retailer released its Autumn/Winter collection earlier this month, including the olive-green all-in-one.
In videos and photographs to publicise the line, H&M stylists modelled the £14.99 jumpsuit – one of the collection’s standout pieces – with military boots and a high-waist belt.
And today it was claimed the ensemble bears a striking resemblance to the loose-fitting fatigues worn by female fighters of the Kurdish People’s Protection Units (YPG), who have been fighting alongside the Kurdish Peshmerga to repel the Isis onslaught.
‘Disgraceful to say the least,’ Arwin Banirad wrote on Facebook. ‘At times like these, they choose to capitalise from the brave kurdish fighters in Kurdistan. They should be ashamed of themselves!’
Ali Najat Barzinjy added: ‘Wtf this is our traditional uniform it is not for every one.’
Candace Ernst: said: ‘H&M why don’t you show some f***ng respect an fight with them in your stupid clothes.’
Another social media user, Rawan Barwari, even suggested that H&M should consider giving some of the proceeds from the jumpsuit sales to the Kurdish fighters and their families.
And today H&M apologised, claiming any similarities between its new range and the Kurdish uniforms are merely coincidental.
‘We are truly sorry if we have offended anyone with this piece, this was of course never our intention,’ said Ida Ståhlnacke, H&M’s global press officer, in a statement. ‘At H&M we want to offer the latest within fashion and trends and we continuously listen to our customers requests.