So millenials, are we heroes or zeroes? What say you?
By Barry Salzberg, Linkedin
What do I want from my career? And what is the true purpose of business? These are the existential questions on the minds of the Millennial generation in 2015.
My organization, Deloitte, recently surveyed Millennials (born after 1982) from 29 countries, all college educated and in full time employment. For the most part, their generation is connected, engaged and idealistic. They’re tomorrow’s leaders (and in some cases even today’s), and comprise a sizeable portion of our current workforce.
Need further convincing that the opinions of Millennials matter to businesses of all sizes? In the United States for example, their generation accounts for $1 trillion of annual consumer spending. By 2020, Millennials will represent more than one in three adults, and by 2025, they’ll make up as much as 75% of the workforce.
The message is clear, and it’s not a whisper but a roar: when looking at their career goals, today’s Millennials are just as interested in how a business develops its people and how it contributes to society as they are in its products and profits.
The results of the annual survey are enlightening. Here are some highlights…
Millennials want to work for organizations with purpose.
Millennials have a generally pro-business outlook. But, overwhelmingly, 75 percent of those surveyed believe business is focused on its own agenda, rather than the helping to improve society. For 60 percent, “a sense of purpose” is part of the reason they chose to work for their current employers. Among those who define themselves as high users of social networking tools, this number increases to 77 percent.
Millennials want to make better use of their skills.
Only 28 percent of Millennials say their organization makes full use of their skills, this figure falls significantly among Millennials in developed markets to just 23 percent. When asked to estimate the contributions that skills gained in higher education made to achievement of their organization’s goals, the average figure was 37 percent.
Read more: Entrepreneur