Mossberg has already started shipping shotguns to distributors, gauging interest and drumming up business, said company spokeswoman Lisa Powell. She declined to tell which retailers had expressed interest so far, according to CNN.
Phil Robertson, the family patriarch, founded Duck Commander 40 years ago near his Louisiana home. He and his sons are in several advertisement spots on Mossberg’s website about the new firearms line, one of which includes Mr. Robertson saying, “Do you know what makes me happy ladies and gentlemen? To blow a mallard drake’s head smooth off.”