Either the boycott worked or people are just not that interested in Hollywood stroking its own ego. Maybe these used to be fun to watch, but when they get up and just bash our president, it’s just not worth your time.
Ratings for the 89th annual Academy Awards slid for a second consecutive year as a slew of wins for much-beloved La La Land, a shock Best Picture win for Moonlight and a game host in Jimmy Kimmel couldn’t move the needle this year.
According to Deadline, the three-hour, 49 minute Oscar broadcast on ABC averaged a 22.4/36 in metered market results, in the “early” numbers, marking a nine-year-low for the show.
The Hollywood Reporter notes that figure is down around four percent from last year’s telecast, which drew a 23.4 rating in the early numbers. Last year’s broadcast ultimately drew 34.4 million viewers, enough to make it the third least-watched Oscars ever, so the lower initial numbers could mean this year’s broadcast drew even less total viewers.
Sunday night’s ceremony featured plenty of anti-Donald Trump jokes from host Jimmy Kimmel, political statements from some of the honorees and presenters and one major upset.