‘LOOK AT ME’: Bruised Woman is “Healed” the More People Pay Attention to Her

lookatme
Domestic Violence is nothing to be ignored and this effective billboard campaign is proving just that. I wonder how long it took for this woman to be “healed”?

LONDON — A new billboard campaign in London is hoping to open a few blind eyes to domestic violence with a novel use of facial recognition technology.

The poster, which was installed at Canary Wharf on Thursday, depicts a woman with a bruised face that actually changes and heals as passersby stop and heed the words “look at me.”

The creative uses facial recognition technology to clock when people are paying attention to the advert, updating a viewer count at the bottom of the board and gradually altering the image.

Read more: mashable.com

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