Nordstrom has decided to discontinue Ivanka Trump’s clothing line. They claim it is due to lack of sales. However, records will show that is simply not the case. Now, America is pushing back against the retailer. Check this out!
Retail department store Nordstrom’s decision last week to cut first daughter Ivanka Trump’s fashion line has sparked a tremendous backlash from consumers—especially women—who say the company’s move has led them to boycott the store and cut up their Nordstrom’s cards.
Nordstrom’s claimed that the Ivanka Trump brand wasn’t performing well, but industry insiders tell Breitbart News that’s just not accurate. Nordstrom’s decision to mislead the public on why they are stopping carrying the Ivanka Trump brand is part of the fury out there among its longtime customers, who tell Breitbart News they’re cutting up their Nordstrom’s cards and won’t shop at the store anymore. Some even say they plan to return all their recent purchases.
“We’ve said all along we make buying decisions based on performance,” Nordstrom’s press spokesperson told Fortune magazine last week. “In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
Nordstrom’s had previously taken a neutral approach to boycotters’ calls for the company to discontinue carrying the brand. An internal email sent last November 21 from company co-President Pete Nordstrom to employees affirmed they would continue carrying the brand, of which he wrote, “[It] has grown to be a sizable and successful business,” according to Fortune.
The November email stated their policy on carrying products based on results: “If people don’t buy it, we won’t sell it.” Nordstrom’s statement went on to state, “We strive to be agnostic about politics and to treat all our customers with respect.” In response to media reporting on the email, Nordstrom’s told Fortune, “The email, though meant for an internal audience, captures everything we have to say on this subject. So far we have received many positive responses from our employees.”
A Nordstrom representative responded to requests for comment from Breitbart News via email by stating that it will keep selling whatever it has left of Ivanka Trump’s brand. “We’ve offered the brand in different categories and divisions (Shoes, Apparel, Accessories, full price and off price, in-store and online),” the Nordstrom representative said. “Because of variations of when previous buys were made, when they’re delivered and how fast they sell through, we’ll continue to have it available for a while.”
The representative refused to provide numbers of how many responses there were to the company pulling Trump’s brand after multiple requests. She also stated that there were no plans to reveal whether the responses were more negative or positive.
But, in reality, the brand wasn’t performing badly. Nordstrom’s came under political fire from a series of hardcore anti-Trump activists, according to People Magazine.
“The luxury retailer, which has faced calls for months from the #grabyourwallet movement to drop Ivanka merchandise, said that Nordstrom switches out about 10 percent of its assortment each year to refresh it as a matter of course in running its business, culling lines that aren’t selling well enough,” People’s Stephanie Petit wrote on Wednesday.
An industry veteran familiar with Nordstrom’s told Breitbart News that the claim Ivanka’s brand wasn’t performing well is, simply put, not true:
This is a classic example of a retailer making a decision based on their fear of standing up to political pressure – even on a limited scale. It was clear from their actions since last fall that Nordstrom would prefer to sell out to loud liberal groups who weren’t even regular Nordstrom consumers, just to avoid controversy. It’s sort of amazing that a store which relies on women around the country would fold so quickly to a group with limited reach just to avoid controversy. You would think that Nordstrom would want to stand up for a well known women’s brand whose namesake is a role model for women entrepreneurs, who has consistently supported women’s issues, and represents all of the strength and conviction which women around the country admire. Insiders know how stores can easily play games with placement of merchandise and other ways to lower numbers, and its very possible Nordstrom did that here to cover themselves. It’s amazing that Nordstrom wouldn’t have learned the lesson to be more focused on the entire country and not a limited group of complainers.
In fact, the company has been playing politics with anti-Trump actions for some time now on other matters as well. An overtly political message came across in an internal memo sent last week from Nordstrom’s to its employees, a portion of which spoke to the President’s temporary travel restriction on those coming from seven terror-prone nations identified during the Obama Administration. The Seattle PI quoted a portion of the internal Nordstrom’s memo:
Last Friday an executive order was signed by the President of the United States related to immigration. This subject is one we’re watching closely — our family’s heritage, the company’s roots, and the diverse employees and customers we serve are top of mind. When John W. Nordstrom came to the U.S. as an immigrant, he was given opportunities that allowed him to find a more prosperous and happy life. In so many ways, our humble beginnings and the work ethic and gratitude that goes with it helped shape the culture of our company to this day.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
— RockPrincess (@Rockprincess818) February 4, 2017
@4ReallyandTruly Because of variations in when previous buys were made, we’ll continue to have it available for a while.
— Nordstrom (@Nordstrom) February 4, 2017