Rolling Stone More Than Doubles its Sales on Tsarnaev Issue

Dzhokhar TsarnaevRolling Stone’s controversial cover featuring alleged Boston bomber Dzhokhar Tsarnaev in what appeared to many to be a cover boy pose caused a spasm of controversy—and also a 102% increase in sales.

The magazine sold 13,232 copies of the issue the week of its release, more than double the sales from the same period of the previous year.

The cover prompted immediate criticism from Boston officials and media figures, as well as boycotts by major retail outlets like CVS—though “the boycott alone wouldn’t have had a big impact on the bottom line anyway, given that only five percent of Rolling Stone’s total circulation is sold at…


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