When Deborah Perry Piscione, the serial entrepreneur behind Betty Confidential and the creator of the networking powerhouse Alley To The Valley, moved from Washington DC to Silicon Valley in late 2006, she experienced a culture shock that she never expected.
From their style of dress to the way they do business, Silicon Valley entrepreneurs were a breed all their own, she says, but it was the women who really opened her eyes. “I hadn’t met women like this before,” says the former lobbyist. Overnight Perry Piscione had to learn a new language and adapt to the lifestyle of the West Coast entrepreneurs she found so inspiring. Six years and two companies later, she’s become fluent.
In her forthcoming book, “Secrets Of Silicon Valley,” Perry Piscione writes the tell-all on the most innovative and success-driven community in the world, from the places of power where deal-making goes down to insider tips on building a team and raising investments. It won’t be available until April 2013, but Piscione says the demand has already been so high—particularly internationally—that her publisher has given her the okay to speak to us far in advance. What’s the secret of “Secrets?”
Everyone’s looking to recreate the Valley,” she says, from booming tech towns in India to pockets of America where innovation is beginning to take root even in corporate positions. There’s a lot to be learned, she says, particularly for women. “The women of Silicon Valley are truly a force to be reckoned with. From the way they walk, talk and dress to the way they treat each other, the secrets we can learn from them are invaluable.”
They ask big.
“We know too surely that women ask for too little money when seeking funding for their businesses,” says Perry Piscione, but she’s seen the women of Silicon Valley start to self-correct when they approach the investors of Sand Hill Road. “The strategy is asking for twice as much as you believe you’ll need.”
But it isn’t just in fundraising that…