NGRAIN’s products, such as Virtual Task Trainer, Virtual Task Refresher and Virtual Damage Assessment, are used by the U.S. Department of Defense, U.S. Department of Homeland Security, Canadian Department of National Defence, U.K. Ministry of Defence, CAE, Lockheed Martin, General Dynamics Land Systems, Cassidian, AEgis, Adayana, SAIC, and Transport Canada’s National Training Association for Aviation Maintenance.
Batstone says the company initially struggled to find the right application for its new graphics technology. “How do you make money from this?” he asks. NGRAIN looked at 16 markets, ranging from gaming to health care, aerospace and defense. Gaming, he notes, is “a bit of a lottery” – a hit or miss among fickle consumers.
Defense and aerospace proved the most interesting. “It really was the greatest market for us,” he says. “The defense industries have budgets and they are research and development friendly. It was a safe place to go.” More importantly, he adds, once you gain the trust of the defense industry, you gain credibility.