JIMMY KIMMEL, HOST: The rollout of the Affordable Care Act continues to be terrible. First, there was technical problems with the Healthcare.gov website. Now comes news that not enough young and healthy Americans are signing up for coverage, which is crucial for the success of the program. The way insurance works is you need all the young healthy people to pay for insurance and not use it until they get old and unhealthy. And so far, only a quarter of the 2.2 million people who signed up are between 18 to 34, 24 percent.
The White House was hoping for closer to 38 percent. Why they would hope that, I don’t know. They expect young people to buy insurance at the same time the PlayStation 4 comes out? You know, if you want young people to sign up, maybe you shouldn’t have made the law so that you can stay on your parents’ plan until you turn 26. What kid is going to say, “You know, no thanks, mom and dad, I’ve got the premiums covered actually?”
The deadline to sign up is March 31. In my experience, if you want to get young people to do something, all you have to do is tell them specifically not to do something. Right? Or give ten free lives in Candy Crush to the first two million subscribers.
But just to make sure the younger people do sign up, the Obama administration is rolling out a new ad campaign that’s targeted specifically at the young and vibrant.