Nike is introducing a new line of Muslim friendly sportswear, including a hijab featuring the Nike swoosh. It received mixed reactions on Twitter. Check them out below.
Will you still be purchasing Nike gear after seeing this?
The new “Nike Pro Hijab” is the result of several years of advocacy and product development, the company says. It is made of a light, stretchy material with an extended cape to prevent the covering from becoming untucked during strenuous movement. A Nike swoosh is emblazoned prominently above the wearer’s ears.
Zahra Lari, an Emirati figure skater, celebrated the new product telling Vogue Arabic, “People may think or tell you that you can’t do certain things, but I’m going to show them you absolutely can. I am covered, I am Muslim,” she said.
“People should know that Emirati athletes are strong,” Lari added. “We’re confident women who know what we want to do, and we work very hard to accomplish what needs to be accomplished.”
— Rowaida Abdelaziz (@Rowaida_Abdel) March 7, 2017
Many Muslim women have expressed delight by the announcement.
I audibly gasped when I read that @Nike was coming out with a sport hijab.
It's like all my dreams have come true.
— Balsam (@bslam15) March 6, 2017
Others, though, reacted negatively to the swoosh brand featured so prominently on the covering and other aspects of the product.
— Malika Bilal (@mmbilal) March 7, 2017
Nike is a business that is free to do as they like. Hijab won't make anyone a better athlete. It creates drag.
— AnniceMichelle📃 (@annicemichelle) March 7, 2017
'We do not wear a hijab and go running in the streets': Nike faces backlash over 'feminist' advert aimed at Arab… https://t.co/4X0LUczffp
— UnhyphenatedAmerica (@UnhyphenAmerica) February 24, 2017