MARKET DEMANDS? Nike Releases New Muslim Athletic Line for Women, Hijab Included

Nike is introducing a new line of Muslim friendly sportswear, including a hijab featuring the Nike swoosh. It received mixed reactions on Twitter. Check them out below.

Will you still be purchasing Nike gear after seeing this?

The new “Nike Pro Hijab” is the result of several years of advocacy and product development, the company says. It is made of a light, stretchy material with an extended cape to prevent the covering from becoming untucked during strenuous movement. A Nike swoosh is emblazoned prominently above the wearer’s ears.

Zahra Lari, an Emirati figure skater, celebrated the new product telling Vogue Arabic, “People may think or tell you that you can’t do certain things, but I’m going to show them you absolutely can. I am covered, I am Muslim,” she said.

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“People should know that Emirati athletes are strong,” Lari added. “We’re confident women who know what we want to do, and we work very hard to accomplish what needs to be accomplished.”

Many Muslim women have expressed delight by the announcement.

https://twitter.com/hafs__/status/838865375945179137?ref_src=twsrc%5Etfw

https://twitter.com/talbaker/status/839113687487098881?ref_src=twsrc%5Etfw

Others, though, reacted negatively to the swoosh brand featured so prominently on the covering and other aspects of the product.

https://twitter.com/AfiaAhmed_/status/833457450066010113?ref_src=twsrc%5Etfw

 

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