According to NRA’s president and USF executive director Marion Hammer, Yeti Coolers cut ties with the NRA Foundation.
Hammer said in an online statement, “Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation.”
After hearing this many NRA supporters started a #BoycottYeti movement on Twitter to show their displeasure. Many of the posts show former customers of Yeti destroying their coolers, proclaiming their loyalty to the NRA instead.
Bryan Atkinson, of Hartsville, SC., loaded his Yeti with twenty-two pounds of tannerite and before blowing it up he stated “This Yeti ain’t ready,” continuing with, “Yeti can’t stand behind the NRA, I ain’t standing behind Yeti no more.”
Yelling out, “Hashtag Yeti, Hashtag NRA, Hashtag AR-15,” Atkinson had his friend place the Yeti bomb in the middle of the field and when everyone was safe shot the cooler. With his second shot he hit the Yeti causing a massive explosion.
Another former Yeti customer posted a video of him on Twitter removing the Yeti tag and defiantly writing “NRA” over it:
YETI is no longer to me pic.twitter.com/ugXAzRbLvA
— DeNiroIsAnIdiot (@fenwickrx) April 22, 2018
One owner of a Yeti camouflage hat showed his displeasure of the break by cutting off the Yeti logo on the cap. He states, “This is what we think of Yeti, cutting your logo off this hat.”
One man even shot his Yeti tumbler at an indoor shooting range. Before taking the shots the man, known as Joe, mentioned he got the cup from Leopold and expressed hopes that the optic company would stop using Yeti.
However, something seems to have gone amiss. Yeti released a statement claiming the NRA-ILA announcement that Yeti and the NRA Foundation cut ties is “inaccurate.” The company said, it is “unwavering in [their] belief in and commitment to the Constitution of the United States and its Second Amendment”:
— YETI (@YETICoolers) April 23, 2018